An interesting creative brief on this one. The client knew full well their demographic — bikers — but this year they wanted to focus on family, yet keep the feel of their primary target audience.
So I thought what better way to say family than to show a kid, and what better way to show biker culture than with a tattoo. The two ideas seemed perfect for each other and they had the added benefit of shock value.
This particular piece was developed for the media package. The client wanted an 8.5 x 11 printout sent by mail, but they were eventually convinced that a digital media kit would have more impact. It would save the receiver of the package time, in that they could simply copy and paste information directly from a supplied word file, and it had a far more professional feel.
The end result was an attention getting piece that the client was very happy with.